The video meeting of the "Make the Label Count" Coalition Members was successfully held again

Time:2021-12-24 Source:ISU Secretariat


On November 10, 2021, the video meeting of the "Make the Label Count" Coalition Members was successfully held again. More than 30 experts and representatives in related fields were invited to participate in the conference, including International Silk Union (ISU), International Sericulture Committee (ISC), International Wool Textile Organization (IWTO), the Australian Wool Development Corporation (AWI), International Cashmere and Camel Hair Manufacturers Association, the Discovery of Natural Fiber Initiative, etc. Silk is an important part of natural fiber, ISU actively participated in the campaign, and continued to advocate the sustainability of silk.


Dalena White, secretary general of IWTO, introduced the new coalition membership requests and the meeting guests. Emma Gittoes, sustainability manager of AWI, introduced the campaign progress to date. Nick Blow, partner of the Brunswick Group, introduced the update on engagement with the EU and their response, and campaign next steps.




"Make the Label Count" is an activity initiated for the purpose of advocating and protecting the sustainability of natural fibers. It aims to gather experts and related organizations in the field to work together to promote EU policy makers to have a deep understanding of the sustainability of natural fibers, and then formulate a more reasonable and sustainable product environmental footprint policy in line with natural fibers. IWTO and AWI Initiated the “Make the Label Count” Memorandum of Understanding, founding units include the AWI, IWTO, ISU, ISC, The Campaign for Wool, CCMI, Cotton Australia,DNFI, Fibershed, etc.

New Coalition Members


IndiDye® was founded in 2010 with a vision to challenge the prevalence of harmful and wasteful conventional dyes with a natural, clean and good alternative. With this in mind, they set out on a mission to find the right natural raw materials and combine them with innovative technology to deliver the performance and durability required. By utilizing ultrasonic treatment, a dyeing technology that is gentle to the fibre, Indidye® provides high color fastness with very low water consumption. IndiDye® is indeed a viable natural alternative to conventional dyes.


John Smedley

John Smedley are creators of the fine knitwear. Established in 1784, they are the oldest manufacturing factory in the world, crafting beautiful, high quality garments that are designed to last, made in England and distributed the world over.

Their iconic style spans from their “Mainline Collection”, including their best-selling polo shirt, unchanged since 1932 right through to their recent unisex capsule “Singular”. They strive to produce the highest quality garments with a contemporary look that will transcend generations.

Mohair RSA

Mohair South Africa was established to be a gatekeeper of responsibility for the production of the fibre, develop and maintain industry standards to ensure ethical and sustainable practices, and provide ongoing support for the South African mohair sector.

Mohair South Africa seeks to advance the mohair industry through international partnerships and alliances to enhance the production and consumption of mohair products. Its aim is to create sustainable demand and profitability for all role players from producer to processor, and from buyer to manufacturer.
The belief is that shared knowledge, a vigorous commitment to continuous improvement, progressive attitudes and financial discipline are critical ingredients for the future success of the South African mohair industry. For this reason, the organisation invests extensively in research dealing with all aspects of mohair production, with the aim to continually improve on quality, volume and sustainability.


Peru Alpaca Yarn & Textile

Peru Alpaca Yarn & Textile is working with alpaca and vicuna fibre. Based in Lima, Peru, it is a family-owned organisation farming and track mapping alpaca and vicuna fibre using different workshops and mills to spin yarn, produce tops. 

In the frames of social responsibility programs, it is improving Peruvian alpaca fibre through high nutrition pasture seed cultivation working with an Estonian pasture seed certification centre. The first experimental try-out is successful with Estonian pasture seeds which are now growing well in the Peruvian Andes.



Founded in 2012 by two seventh-generation cobblers, Galahad and Asher Clark, Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear.  A Vivobarefoot product or experience is one that literally brings us closer to nature - regenerating our physical, social and spiritual health and the natural world.

The company believe that the closer people are to nature, the more they will protect it, the natural world is the only real model of sustainability and Barefoot shoes are the only shoes that are healthy for us and the planet.