People’s Government of Wuxing District
The reason for Chinese culture to be continuously carried forward in world cultural heritage process is that it has been constantly sublating itself in the development course and has all-embracing and flexible characteristics. It embraces not only foreign culture but also various regional cultures in China. Under the premise of its own distinct characteristics, its connotation and extension have been changing along with the change of time and region. The development and evolution of Chinese silk can also prove its all-embracing and flexible characteristics.
Under the background of global political, economic and cultural value reconstruction, as cultural confidence has been built in cultural creativity and design industry development process; garment brands and teams of designers in China with 30 years of experience as a huge processing country in the world have been increasingly strong. Product brand style segmentation has been more and more mature. Cultural creativity and research and design have gradually become the core strength. In this context, Chinese silk fashion trend research has released three times of research results. The fashion trend research team takes the government as the guide, takes universities and design R&D institutes as the basis, take prediction and design institutes, silk fabric and garment brand chains as technical support and takes news media as public communication media. Sufficient research and judgment have been made on the planning and design of the industry in the next five years. As long as major change will not occur for the overall situation, the fashion trend release originated from Hangzhou silk women’s wear professional fair will certainly become the most authoritative fashion trend research results in the global silk industry with the highest commercial value, the highest professional identify and the strongest speaking rights. It may gradually radiate the world and become popular in the next five years. In particular, silk fashion trend research and application with cultural value will rise to be important driving force for industrial transformation and upgrading. The rosy prospect that China will be the weather vane of the world’s silk industry and Hangzhou will be the weather vane of Chinese silk industry will soon be realized.
In 1992, China Fashion Color Association entrusted Zhejiang Fashion Color Association and implemented China Academy of Art (known as Zhejiang Academy of Art at that time). The author established the creation team to create four groups of fashion color for the international fashion color association as Chinese proposals. Finally two proposals were shortlisted as international proposals. In 1995, I participated in fashion trend research work organized by China Clothing Research Center. From 1998, I began to preside over the fashion trend research and release work of China Clothing Research Center. After I set up my personal design studio in 2000, I have been engaged in fashion trend R&D and release work for the industry and brands. In 2007 and 2008, I was invited to preside over fashion trend research and release work for China Clothing Association and China Home Textile Products Association. After 2010, as invited by Hangzhou Government and other related governmental departments, I led textile and clothing innovation team of China Academy of Art to preside over China silk fashion trend research and release work. Based on my more than 20 years of research experience and reflection, I particularly realize that silk fashion trend which embodies the value of Chinese culture shall particularly have the following aspects of Chinese cultural architecture:
