New Quebec fashion brand Wallo debuts at Ogilvy
Newly launched Quebec fashion brand Wallo is making its debut at high-end department store Ogilvy in Montreal this summer.
Designed by visual artist Marie-Andrée Wallot, Wallo is a new women's clothing line. The line consists of Wallot's own drawings, paintings and digitally refined patterns printed on charmeuse silk material. Her first collection includes silk scarves, flowy tops, edgy pants and leggings, airy dresses, tunics and a boho-inspired, maxi dress.
“The charmeuse silk that we use offers an amazing depth of color. Because it is timeless, to me, silk symbolises the rich and everlasting nature of human relationships. It is soft, light, fresh and silky on the skin – it is a joy to wear. It fluidly follows the body’s movements and drapes joyfully and gracefully,” Wallot explains, in a news statement.
Inspired by the women who will wear them, Wallots prints feature the faces of strong and kind women as well as rich textures and various vibrant colours.
The spring womenswear collection titled Stand Up is available at the Cabinet Éphémère at Ogilvy, in Montreal, now until mid-July. All designs are crafted in Montreal.