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Li Qizheng: COVID-19 has Frozen Silk Consumption, Five Types of Silk Products are Worth in-depth Development

Time:2020-04-09 Source:ISU Secretariat

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Dr. Li Qizheng

Secretary-general of ISU

Associate editor of Journal of Silk

Director of Hangzhou Oriental Silk Culture and Brand Research Center



The social and economic impact of COVID-19 is just the beginning. At present, we can see that the silk consumption market has entered a frozen period because of the economic frustration, purchase power drop, traffic and trade stall.

At the same time, we also see that the domestic epidemic situation in China has been effectively controlled, and silk enterprises are actively seeking countermeasures. As silk belong to textile, some silk companies have the ability to produce and process civilian masks and protective textiles.

Enterprises such as Cathaya, Wensli and High Fashion have adjusted their production priorities. On the one hand, it eases social needs, and on the other hand, it creates new economic growth points for companies to survive the crisis.

Silk is a traditional industry with a long history, which has a strong vitality. The epidemic has also accelerated the transformation of the era. In the Cloud Time and House Time, people's pursuit of comfort life is bound to strengthen.

As we all know, silk is the textile fabric with the best affinity to human skin, but it is expensive and hard to handle, which is an important reason for many young consumers to hold back. According to the understanding of relevant silk sales enterprises, the following types of silk products have the advantages of growth:

1. Heavy weight (over 20 m/m) silk home textile;

2. Washable silk protective mask;

3. Knitted / elastic home silk pajamas;

4. Technological silk biological products (Silk fibroin mask, sericin skin care products, etc.);

5. Development and utilization of low-carbon environmentally friendly renewable silk fabrics.

For professional research institutions and media in the industry, it is necessary to strengthen the research, popularization and publicity on the functionality and comfort of silk products.

For the government and relevant management departments, it is necessary to strengthen management and market supervision, fight against phenomenon of false  label, adulteration and fake products. We believe that with the joint efforts of many parties, the silk industry will overcome difficulties and embrace the new era.