Hangzhou Silk How To Upgrade New Height?
Time：2016-10-11 09:49:00 Source：Hangzhou Daily Author：
Play The G20 Summit Effort, Strive To Build A international City
Hangzhou Silk How To Upgrade New Height?
Jianming Fei
2016-10-10
Wensli Group fabricated the elegance double-sided embroidery big screen for the G20 Summit with 20 forms of peony creating showily atmosphere
The G20 summit makes Hangzhou fast into international city. There are many memorial gift show Hangzhou silk like G20 memorial ceremony, B20 memorial ceremony, the journalist memorial ceremony, the state head spouse gift and national gift, the banquet hall wall painting, silk menu, silk cheongsam and state guesthouse embroidery wind screen and the beautiful west lake silk dress in the evening party, they looks like a wave of silk ripples, swaying continuously in the people's visual and auditory to left a deep imprint. It could be say that Hangzhou silk draw enough attention and won much more praise at the G20 summit.
The China pure silk commodity export amount on 2014 to 2015, China ranks in the third after the European Union, India, Chinese silk culture connotation, brand influence can`t compare with Italy and France. And cost advantage can`t compare with India. Chinese silk industry how to breakthrough in the international market which worth thinking about.
Hangzhou China and Como Italy are the most important cities in the silk industry in today's world silk industry. The European Union's 80% silk products produced in Como where Europe's most famous silk museum is there and the largest new product design center and manufacturing base and testing center. Hangzhou after years together to build "carry forward the silk mansion" has become China's silk design research and development center, innovative manufacturing center and business hub. Hangzhou has the world's largest museum of Chinese silk, the only state-level technology center and clothing laboratory and national standards committee and the most advanced silk test center. Hangzhou is the most concentrated ten strong competition ability of Chinese silk enterprise and silk brand city in China. Hangzhou silk production volume is nearly taking up 40% of China's silk production volume last year. ISU settled in Hangzhou at last year is heavily favored. We can say that Hangzhou silk takes the cureless lead in the China industry and nearly equals with Como in the world, the silk shining at the Hangzhou G20 summit is also a kind of inevitable.
Hangzhou silk how to upgrade new height?
Chinese Silk Culture Communicate And Fusion With The World Silk Culture, Learn From Openheartedly.
Someone said, there is no cultural products can`t go far. And also some say, Chinese silk on behalf of the Chinese culture. But how to fuse the Chinese culture into the silk products, what kind of products are truly cultural product, how many proportion Silk cultural products accounts for in the industry production and marketing? To answer these questions is not easy. China silkworm silk weaving art was included into the "human non-material cultural heritage representative work list" on September 28, 2009 by the United Nations educational scientific and cultural organization. A display hall named "wild silkworm sense", in China National Silk Museum, is to let the audience know more about the Chinese silkworm silk skill intangible cultural heritage of silkworm custom, silk weaving, printing, dyeing, embroidery etc. all aspects of the craft. It turns out that all Chinese silk products which been saturated with cultural genes shall belong to the human intangible cultural heritage. The traditional silk industry was originally the most cultural industry.
Of course, the background of Chinese silk products with the cultural heritage is not enough, the effort direction is to make the attached silk pattern, color, type, category full of culture and artistic connotation. In recent years, Cathaya Group together with the China National Silk Museum launched silk brand “jingluntang” which is a good try. Innovation from the ancient Chinese silk pattern elements is a common sense for Chinese silk spread the Chinese civilization. But in this aspect of the cultural symbols and attributes, I think the Chinese silk should be based on not only a succession of Chinese civilization, but also world civilization. Como Italy as the world's silk commodities export competitiveness city, Como is the focus of our communication fusion object. I led the ISU delegation to Como visited Italy Silk Office in July. this is one of international more frequent exchanges in recent years between the silk industry. In 1985, Ratti silk company founder Mr. Ratti created this private silk museum. Mr. Ratti hence began to search for silk collection in global. He found more than one thousand precious cultural relics of the silk fabrics and clothing more than 3500 pieces in France, Italy, China, Netherlands, India and other countries around the world. China National Silk museum curator had many times academic exchanges with Ratti Silk Museum. ISU will organize member enterprise designers to Como attend a half month of short-term training. Such exchanges and training is helpful for designers to expand field vision, to break the arts and culture barrier. The Hangzhou G20 summit silk gifts, supplies, accessories are well reflected the lasting appeal of Hangzhou and the world culture history, embody the essence of Hangzhou silk products in this specific site and moment. And we shall recognize and efforts in one direction that reflected the cultural history of silk products must be easier to enter the international market.
The culture innovation and technological innovation combination could make the height and width of silk products be infinitely.
The giant silk paintings on Hangzhou G20 summit west lake state guesthouse is a highlight of Hangzhou silk culture of innovation and science technology innovation. According to introducing, this is designed and fabricated by Hangzhou Zhaoyihui culture & art research center, which together manufactured by traditional Chinese painters and mai jia stream-of-consciousness digital artist silk scroll, and for nearly 20 days of post-production and proofing by computers finally finish making silk wall paintings. Such a culture product combined with science and technology innovation indeed expand the width of silk products. The eight stitch disorderly needle silk embroidery wind screen in west lake state guesthouse by the charge of Wensli Group is intangible culture artistic innovation. when the intangible culture artistic together with state-level technology will create new heights of silk products. High-fashion group recently launched "Rui Chuang" space " ,that is also a new kind mode of cultural innovation combining technological innovation with public entrepreneurship.
The Hangzhou silk industry healthy development is not only to achieve products of beautification and diversification, but also by the perfect combination of cultural innovation with science and technology innovation so to promote the comprehensive progress for Hangzhou silk enterprise in mass production. I visited a 120 - year - old Italian silk mill SUCCESSORI GIUSEPPE CATTANEO S.P.A, 96 wide rapier loom, annual output of 2 million meters of silks and satins, the company with only 67 people, which truly realized the automation, network, informationization. Scientific and technological innovation make the century-old factory in Europe still have market competitiveness. Ratti company, Italy's biggest silk printing and dyeing enterprise company, a total of more than 500 people, of which 50% for marketing R&D personnel, 50% for operators, which is truly realized a new fusion on production and research development. In this company I saw the long lost old friend Mr. Daniele Pachera. Mr. Pachera now is product director of the Ratti company,he is in charge of Ratti company all products silk weaving, dyeing and printing. In 2008, Mr. Pachera who led seven Italian dyeing technical personnel employed by High-fashion (China) co., LTD., with more than three years to help High fashion company improve printing and dyeing technology, he prompted China's silk printing and dyeing finishing level after level in Italy. So when I see Mr. Pachera again, my first sentence is: "thank you for you bring the printing and dyeing technology and management to China." Due to Ratti company represents the highest state of Italian silk printing and dyeing, I was then had a thought, since Mr. Pachera imparting skills in High-fashion company, today China Hangzhou silk printing and dyeing finishing technology has infinite close to Italy. Wensli group acquiring the French one hundred silk company a few years ago, and hired international famous brand Hermes silk sector CEO. It is obvious that although the national culture is different, but culture can across borders. In the field of cultural innovation and scientific and technological innovation, we need to have a global view and advocate the G20's spirit of "innovation, dynamic, interactive, tolerance".
ISU decided to set up five professional committees on the culture and art, fashion designing, education research and development, science and technology innovation, trading and manufacturing to strengthen the communication between the union members ,to exchange and cooperation, to maximize the world silk industry high quality resources, to promote the healthy and continuous development of silk industry around the world.
Play A More Important Role On The Platform Combined With A Silk Culture
Starting in 2000, Hangzhou silk under with government support has been constructed silk culture platform for more than ten years. China international silk expo has been held 15 consecutive terms in Hangzhou, this is China's ministry of commerce and the Hangzhou city people's government hosted the world's largest silk professional exhibition. The exhibition has been effective to build the atmosphere of Hangzhou as the world's silk trade center. Hangzhou has successfully sponsored six sessions China silk forum by China silk association and Hangzhou municipal people's government. Each silk forum is a grand event in the silk industry and also is the largest scale silk event and the most distinctive theme exchanges event in the world. Hangzhou actually has become the world's silk industry exchange center. Hangzhou has more than ten years in a row the release of the China silk fashion tendency, this is the longest duration in the world silk industry to research and development one national silk trend and has obtained more and more attention in the silk industry. Since years held in China international silk expo, China international silk forum, Chinese silk fashion trend research, there is an consensus formatted of the world silk to see China, Chinese silk to see Hangzhou which is extremely precious cultural wealth to the Hangzhou silk accumulation.
But these silk culture related platform construction is difficult to see a direct and immediate economic benefits, so in recent years about whether should continue to be the platform construction is also controversial. Undeniably, the platform construction process still exist many defects and deficiencies, but also there is no denying that Hangzhou silk won its state owing more than ten years of persistence. At the beginning of 2015, Hangzhou economic and information committee introduced Mi -Riend commercial exhibition company, with professional people to do professional thing. At the end of the same year, zhe Jiang provincial government issued "about inheritance development of silk industry guidance", clearly pointed out to support China international silk expo, China international silk forum, Chinese silk fashion trend platform construction, etc. The G20 summit makes Hangzhou silk has a good appearance, this is politics industry study together effort more than 10 years of fruitful results. As long as the government as always support platform construction of Hangzhou silk, strengthen the plan as a whole, guide and standardize and support the industry such as management, Hangzhou silk culture platform can better go further to play a bigger role.
Silk in China carry the history and engraved a culture and to be a symbol of the glory and brilliance. Silk is ancestral valuable heritage. Today, though Hangzhou silk has took a leading role in the silk industry in China, but there are still many difficult reality. Hangzhou silk person should seize the ”one belt and one road” policy opportunity and the G20 summit consensus of strengthening the cooperation, leading the world silk development in a sustainable way, let ting silk continue to benefit mankind.
Author: Hangzhou Silk Culture and Brand Research Center President, ISU Secretary general
