International Seminar on Silk Fashion Design and D

At present, the world silk industry is facing financial crisis, restricting factors, costs rising and trade barriers which brought the new challenges, and also facing the world economic interdependence, fusion among industry, the rapid development of information network brought new opportunities. Under the new situation, Silk industry needs more communication between silk manufacture and trade enterprises, and brainstorming, strengthen cooperation and jointly cooperation with the development in the process of facing the new situation.For to better promote international silk production, trade, consumption, research and development standards ，the progress and development of education, culture, etc. the silk experts from China, Hong Kong, France, Italy, Japan, Brazil, India and Vietnam gathered in Zhejiang Sci-Tech University international conference center and Hangzhou international expo center on October 13 and 14.This seminar held by the ISU jointly with the Zhejiang Sci-Tech university. This seminar aims to discuss under the new situation, how to inherit and carry forward the culture of ancient silk, how to develop this fashion industry.

      During this seminar, Zhejiang Sci-Tech University president Mr. Chen wenxing、 ISU president Mr.Li Jilin made speech as the sponsor. Representative from China、Italy、France、Hong Kong、Japan、Indian、Brazil and Vietnam address speech too. They expressed the insight on fashion design and silk industry development.  

     Ufficio Italiano Seta president Mr. Guiseppe Bianchi made speech and emphasized the environmental sustainability /fair trade and quality.

     INTERSOIE France president Mr. Xavier Lepingle made speech with the title of “Challenges of High Fashion Industry In Europe: the French View”. His speech stressed the necessary of canceling the trade barriers/trade fair/silk quality and technical challenges /and environmental and social challenges. In his speech , he called for that : To improve the historical partnership existing in the silk world between Europe and China, we feel it could be of interest that Chinese authorities tends to simplify certification procedures, allowing manufacturers to use European laboratories reports.

   Asia Silk Union president Mr.Dilip Barooah made speech with the title of ”People First, Fashion Second”. He concluded that establishing linkages with various stakeholders not only of the silk value chain but also with the non-silk value chain will be essential and thereby facilitating provision to meet the requirements of the fashion and production sectors as a whole. People are first; as more people means more fashion, more business, more opportunities for silk. Attracting more people towards silk is the key to turn around. To promote silk as a fashion product, one need to implement market centered brand strategy, integrating resource elements, forging various fashion related concepts, forging alliance among silk and fashion producing companies in general.Competition is going to grow further. We have to continuously keep redefining the value proposition for our silk industry.  

    There are Hoi An silk village project director Ms.Do Khai Ly 、China National Silk Museum curator Mr.Zhaofeng、Zhejiang Sci-Tech University Silk College dean Mr. Yao juming, High Fashion (China) Group general-manager Mr. Lin Dianyu, Brazil Bisa Overseas chairman Mr. Joao Berdu, Kyoto technology university  professor Mr. Atsushi Yokoyama,Me Rient International Exhibitation Chairmen Mr. Pan Jianjun ect. also took the floor to lecture.

Hoi An silk village project director Ms.Do Khai Ly

Me Rient International Exhibitation Chairmen Mr. Pan Jianjun

Ufficio Italiano Seta Secretary-general Mr.Guido Tettamanti

High Fashion (China) Group general-manager Mr. Lin Dianyu

Brazil Bisa Overseas chairman Mr. Joao Berdu

   The success holding of International Seminar on Silk Fashion Design and Development Trend realized the world silk representative face to face communication. World silk delegates actively communicate on industry development /global silk trade/ silk science and technology innovation  which will be conducive to the healthy development of the silk in the world.